Designing a contemporary brand for the modern coffee break
Breskui is a brand dedicated to bar break moments, offering a range of beverages and desserts for the horeca channel. We developed the brand strategy, visual identity, and a unified communication ecosystem across every touchpoint.
Building a distinctive brand in the evolving bar market
The market for alternative bar beverages and desserts is becoming increasingly competitive. The project required the creation of a brand able to stand out visually and support bartenders in communicating the offer.
The goal was to design a consistent visual system that could live across packaging, point-of-sale tools, editorial materials, and digital communication.
Brand Strategy
Brand Identity
Art Direction
Packaging Design
Editorial Design
Digital Design
Social Media
Exhibition Design
A vibrant visual system
Breskui’s visual identity was crafted to convey energy, variety, and quality. Color plays a leading role: each product category is paired with a dedicated palette, making the range immediately recognizable at a glance.
Typography as a graphic frame
Typography becomes a signature graphic device in the system. Letterforms frame product imagery, creating a dynamic layout structure that carries through all brand applications.
Product‑centered imagery
We defined a clean, bright photographic style that keeps the product at the center of the composition. Soft light and light backgrounds reinforce perceptions of freshness, quality, and ease of use in a bar context.
A scalable packaging ecosystem
The packaging was designed as a modular system that can adapt to multiple product families while preserving strong visual consistency. Clear hierarchy and color coding help operators and customers quickly navigate the range.
Tools designed for the bar
We created a set of in‑bar communication tools to support daily operations: menus, counter displays, totems, and signage. Each piece is designed to make the Breskui offer visible, easy to understand, and simple to sell.
Extending the brand online
The visual system extends seamlessly into digital channels, from website to social media. Consistent use of color, typography, and layout ensures that Breskui is instantly recognizable across all online touchpoints.
From brand to space
We translated the identity into physical environments for key trade fairs. The booths turn the visual system into an immersive brand experience, showcasing the product range and attracting visitors’ attention in a crowded context.
Breskui today is a complete communication system that connects strategy, design, and art direction, building a distinctive and cohesive presence in the HoReCa market.
