For the launch of Recla’s new “Stinco alla Birra – Bierhax”, we oversaw the entire development of the packaging: from defining the visual concept and designing the flowpack graphics, to art‑directing the photo shoot and preparing the print‑ready artwork.
The graphic language subtly recalls the Oktoberfest world: a dark diamond pattern, leafy border and beer glass create a festive, Bavarian‑inspired backdrop for the hero dish.
Light wooden banners, bold typography and the “slow cooked / cottura lenta” claim emphasize craftsmanship and quality, while the warm food photography makes the product feel indulgent yet convenient. Carefully directed lifestyle scenes provide a flexible image set for packaging, trade materials and digital communication.
