Branding, visual identity, packaging & vending experience
Essenziali all’Italiana is the new premium coffee brand by Your Best Break / IVS Italia, created to bring bar‑quality espresso into the vending channel and become the starting point of a broader range of Italian specialty products.
Working alongside coffee specialist Paolo Scimone, the brand focuses on consistency in the cup, monitoring key technical parameters such as water activity, grind size and caffeine content to guarantee a balanced, repeatable espresso experience.
We developed the project end‑to‑end: from naming and brand positioning to the full visual identity system, packaging range, website and vending machine graphics. The design celebrates the “authentic taste of Made in Italy” through warm, landscape‑inspired textures, a sophisticated colour palette for each blend (Cremoso, Corposo, Fairtrade) and clear on‑pack storytelling that speaks to demanding coffee lovers looking for premium quality even in everyday, on‑the‑go moments.
Starting from coffee, the identity has been conceived as a flexible platform that can naturally extend to other Italian essentials – from snacks to future retail products – both in Italy and abroad.
