A Caribbean legend in a bottle.
De La Grenade is a heritage brand from Grenada, born from generations of craft and a deep connection to nutmeg and the island’s flavours. “La Grenade” liqueur is its hidden gem: a secret family recipe created by Captain Louis de La Grenade, waiting to be discovered.
The redesign set out to turn this liqueur into the brand’s true hero. The new label dives into Caribbean myth, placing the Captain at the heart of the story and inviting a small ritual: rub your finger on his head, hold the bottle close, and make a wish. The pack becomes more than packaging – it becomes a lucky charm, a keepsake of the islands.
Rich illustration, warm tones and a hint of mysticism give La Grenade a striking, premium presence while keeping it soulful, human and slightly magical – just like the legend behind it.
