Complete branding for a schnauzer-focused center
When a client walks into Vita Da Cani, they don't just see a grooming center. They see a place where schnauzers are treated with love, expertise, and care down to the last detail.
The challenge
The client had a complete service offering but it was not perceived as coherent: there was no distinctive identity that communicated professionalism, specialization in schnauzers breeding and grooming, and the Relax SPA experience; the space and physical materials did not yet reflect the value of the service.
Objectives
Create a distinctive naming and a recognizable visual identity.
Communicate specialization in schnauzers and the care philosophy.
Enhance the space and align all touchpoints (uniforms, collateral, merch, signage) with the new brand identity.
Provide graphic and content tools that facilitate communication and customer loyalty.
Strategic Approach
We developed a phased journey: research and positioning, definition of the brand philosophy, naming, development of the visual identity, graphic declination of materials, and application to the space.
The strategy prioritized coherence, recognizability, and empathetic communication toward schnauzer owners.
